BRF
Reorganizing BRF's global digital presence through a coherent, responsive architecture designed for nearly two hundred pages.
Nearly two hundred wireframes grew from one central question: how could BRF's global complexity become a coherent, responsive and navigable structure?
BRF needed to rethink the concept of its global website. Beyond incorporating the new brand identity, the project required reviewing content, priorities, element distribution and the entire information architecture.
Strategic planning was led by Edelman, while my work focused on information architecture and user experience.
Macro planning
The first document organized all site content within a structural logic. The map allowed the client to understand the whole, present the proposal internally, suggest changes and track progress.
Navigable wireframes
Nearly 200 navigable wireframe pages documented interactions, positioning, element hierarchy and planned content for each screen.
Responsive experience
The project was designed to work responsively on mobile devices, preserving hierarchy, content and interaction possibilities.
Final visual result
The final solution aligned language, interactive features and the positioning intended for the new brand.
