Vivo
A strategic and structural vision to bring different Vivo regional portals together in a consistent digital experience.
Consolidating different regional portals first required building a single vision of the business, its audiences and the entire architecture of the new digital presence.
Vivo was looking for a digital agency to consolidate its regional websites. Basics entered the pitch, and I worked as planner and information architect.
In about 15 days, I studied the existing portals, the business and its audiences to build a global vision for the new experience.
Strategic macro planning
I consolidated the entire portal into one structural document. According to a member of the decision-making panel, this vision contributed significantly to the agency's selection. The structural concept's essence remained in later iterations.
Pitch wireframes
I developed models for the homepage and internal pages, making the proposed architecture tangible.
The wireframes detailed hierarchies, content areas and navigation paths for different user needs.
Navigation models
I also explored menu alternatives capable of organizing the portal's broad range of products, services and content.
Final design
The visual layout was developed from the information-architecture materials and structural concept presented.
